“…a long time ago in…”

The joint venture between LEGO and George Lucas Star Wars Productions started in 1999. was the first theme based cooperations between LEGO and a merchandising company. Before the minifigures, that LEGO had introduced in 1978 were not focused on certain themes or characters but more generalized. Thus the stories to be played, the roles to be experienced had to be created by the child itself. The public influence of the Star Wars saga was so impressing that LEGO changed this policy and since then has developed many further cooperations for example around the “Spiderman” and “Harry Potter” films.

The cooperation between George Lucas and LEGO was a huge success but also lead to one of the biggest financial crises LEGO was facing up to now. Due to severe management mistakes in 2003 LEGO lost $180 to $190 Million. The company had focused to much on the successful theme based items and neglected the basic LEGO series. Shortly after the cooperation between LEGO and Star Wars started george Lucas announced that he would produce the prequel trilogy of Star Wars (Episode I to III). So LEGO was able to produce new sets and items in time of the start of every single new film sequel. This will be one of the reasons why LEGO extended the license agreement which was originally terminated to 2007 until 2011.

At the time of writing hundreds of LEGO sets connected with every part of the Star Wars trilogy have been created. Almost every single character known from the original Star Wars Films can be played as a LEGO minifigure. In addition LEGO introduced the “Ultimate Collector Series” . These are larger items that require much more skills to build. They are mainly designed for exhibition purposes instead to actively play with. Very popular among the younger customers are the two computer games: “LEGO Star Wars: The Video Game” and “Lego Star Wars II: The Original Trilogy“. They can be played on almost every gameplatform. In 2007 in time for the 30th anniversary of the Star Wars premiere an adaption for the Nintendo Wii is planed.

LEGO Star Wars: List of Sets - Episode I >>

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